The company filed for federal bankruptcy protection in October 11, 2001, and most of the business was thereafter carried on by the Polaroid Holding Company (PHC), managed by Bank One. Polaroid shots were often used to test studio lighting setups before use of other types of film or camera, before the instant playback of digital cameras became available. Professional applications of the Polaroid instant film and cameras were as screen-shot cameras for scientific instruments, passport / identity photos, or large format cameras of other manufacturers equipped with Polaroid sheet film holders or pack film backs. Despite its history of innovation, the company entered the digital photography market very late, and as a result has neither a significant market share nor significant innovation in this area. Quality can range from extremely good, as in the Pathfinder or SX-70 cameras, to extremely poor, as in the Jo圜am. Most Polaroid cameras have fully automatic exposure systems, with an electric eye to determine correct exposure. Through its history, Polaroid has been known as a company that builds quirky cameras cheaply that work quite well. All of these films can be expensive, usually costing about $1 per shot, or print. Instant cameras have been produced to use three main categories of film: rollfilm, packfilm, and integral film. This reduces 'PolaTrash' as the previous systems requires discarding a lot of wasted materials.Īfter Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.Įarly instant cameras were often named "Land Cameras," named after the inventor of the instant process, Dr. This is a new OneStep instant photo system that has self contained developing, timing with motor driven automatic film ejection. Entry level consumer cameras were introduced most famous was the Polaroid Swinger for under $20. By this time over five million Polaroid instant cameras have been manufactured. In 1963, instant pack film was introduced with the Polaroid Land Model 100 camera. Nippon Polaroid Kabushiki Kaisha (Polaroid Japan) and Polaroid Italy is establish. Their first camera with an 'electric eye' was released called the Polaroid Model 900. Most well known are passport, macro and copy cameras. In the 1960's Polaroid made many cameras and systems designed for industrial and professional use. The system allows using instant film with 4x5 cameras by loading instant film sheets into a Polaroid holder. In 1958, 4x5 instant sheet film was released. Roll film as well as pack film cameras were manufactured at their Little Rock, Arkansas plant. Polaroid started working with Timex mostly known for manufacturing timepieces. 1948 in a Jordan Marsh department store in Boston, Massachusetts. The first camera sold was the Model 95 in November 26. In February 1947, Land demonstrated a one-step, one minute photographic process at the Optical Society of America. In the movie, an instant passport-type camera is shown, and Land announced to the confusion of his employees This is SX70 without further explanation. In Christmas 1946, the company assembled in a movie theater showing the Jack Benny movie The Horn Blows at Midnight. Research started in developing an instant photography system the same year. In 1944, while on vacation in Santa Fe, New Mexico Edwin Lands' daughter asked why she has to wait to see a photo he took of her. The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University at 17 (he later returned to Harvard to continue his research). It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line. Polaroid meaning Polarize and the suffix -oid as in to make. It was renamed after their first product Polaroid. The original name was Land-Wheelwright Laboratories. The Polaroid Corporation was founded in 1937 by Edwin H.
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